Up to 49% of all outdoor equipment and clothing sales are online, and 70% of those customers add something to their basket without making a purchase. Video content provides the information about a product that is impossible to get across via writing alone. The fit, feel, features and, most importantly, the enthusiasm, is what carries someone across the finish line.
I bought my first pair of running shoes after watching a video that wasn’t about running shoes at all, but rather why humans run altogether. If someone can imagine themselves as the character in that film, the desire to be outdoors shortly follows.
This detailed look into Montane’s range of Phase hardshells provides detailed information about the fit, feel, features and fabrics that would otherwise only be possible to experience in person.
Feature products in your videos whilst providing knowledge and expertise. These are a great way to boost views and often achieve higher numbers than product highlights alone.
Podcasts are a fantastic way to build a relationship with your customers or viewers. You can go into greater depth, tell longer stories and reduce the formalities somewhat to feel like you’re just having a chat with a mate after a long walk.
