Videography
Up to 49% of all outdoor equipment and clothing sales are online, and 70% of those customers add something to their basket without making a purchase. Video content provides the information about a product that is impossible to get across via writing alone. The fit, feel, features and, most importantly, the enthusiasm, is what carries someone across the finish line.
“A survey found that 60% of online shoppers are more likely to buy from a product page with a video than one without.”
Each video type has its own tangible benefit…
02: Product Overview
Remove that nervous hurdle we all go through before we buy something expensive. What if it doesn’t fit? What if the colour isn’t like in the images? Are the pockets big enough for a pair of gloves and a malt loaf? All valid questions, all can be answered with the medium of video.
“Up to 49% of all outdoor equipment and clothing sales are online, and 70% of those customers add something to their basket without making a purchase.”
01: Short Films/Documentaries
We’re not always setting out to purchase something; sometimes we need a little inspiration. I purchased my first pair of running shoes because I watched one of Salomon’s documentaries about why people run. It didn’t sell a product, it sold a story of adventure, and I didn’t want to miss out.
03: Technical Advice
How do you fit a backpack? How do you make sure your boots fit? How do you layer clothing correctly? Provide valuable advice to customers and do three things: inspire confidence in your ability as a reliable knowledge source, boost visibility on social channels, and, if the question requires it, provide a solution in the form of a product.